The “Customer is King”is a well-known marketing slogan, and it is imperative to keep the King happy and satisfied to have a long lasting healthy relationship. With an ever competitive business world, it has become all the more important to keep customers loyal to their products.

Given an option whom would like to be associated with? Do you want to be with a person who is honest and ethical or person who is dishonest and corrupt? Majority of us will choose the person who is honest and ethical, i.e. a person with integrity. We all like to associate ourselves with a person with integrity, a person who is not only sincere with themselves but also with others. The word integrity is derived from the Latin word ‘integer’ which means whole or complete.

‘Manners Maketh a Man’ says an old saying, which is so true at any given point of time. We frown upon people who are ill mannered; be it children who throw unnecessary tantrums or an adult who is rude in their behavior with others. Good manners or etiquette is essential in every walk of life especially in the corporate world. A successful business is based on good relationships with the people you work with; be it your co-workers, your clients or other important business partners.

Nowadays companies are emphasizing on Learning and Development for their employees. If we take a look at the Annual Report of any company, there will be a mention of what type of training and learning and development program the company has for their employees. Organizations have realized the importance of these programs which help their employees enhance both their technical and soft skill sets.