Being a sales representative of a company comes with lots of responsibilities. They are the revenue generators of the organization. The person going for the meeting with the client represents the company and they become the face of the company for that organisation. Hence the person has to be careful while dealing with each and every client , as the way the clients are dealt with, the same reflects back on the organization.

Every good businessman would try to get an outstanding sales figure time and again. Sales by definition mean 'an activity of selling products and services,' as easy as the definition sounds it is not that easy when people actually try to sell. Doing sales is an art wherein you have to capture your clients' attention in such a way that even if they don't require your products and services, after listening to you the client will feel that this is the product that they were looking for.

Goal setting, especially in sales, gives the person a sense of direction. It helps the sales- person focus on things that he can influence directly rather than on things that he cannot control. Once he has the end in mind, it becomes easier to come up with actions required to achieve his goal and evolve suitable strategies that lead to goal achievement.